WHAT THIS MEANS

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GREENWOOD NAMED TO FAST COMPANY’S SECOND ANNUAL LIST OF “BRANDS THAT MATTER”

The recognition program honors companies and nonprofits providing people compelling reasons to care about them and offering inspiration for others to buy in

October 25, 2022
Atlanta, GA

Fast Company announced today its second annual Brands That Matter list, honoring brands that communicate and demonstrate brand purpose, including Greenwood, the financial technology company for Black and Latino individuals and business owners. The companies and nonprofits named to the list have achieved relevance through cultural impact and social engagement and authentically communicate their missions and ideals. The final list, which includes large multinational conglomerates, small-but-mighty companies, and nonprofits, recognizes 145 brands that give people compelling reasons to care about them—and offer inspiration for others to buy in. All 145 have found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events. All brands that applied were considered for overall recognition. Additionally, there are also honorees on category-specific lists based on region, size, and status.

“This year, we’ve expanded the Brands That Matter program to evaluate honorees in the context of how they matter within the category in which they compete for people’s attention or loyalty. The result is a wide-ranging list of honorees that are making their mark on culture, and through social impact,” said Brendan Vaughan, Fast Company’s editor-in-chief.

“It’s an honor to be selected as one of Fast Company’s Brands That Matter,” said Ryan Glover, Co-founder & Chairman at Greenwood. “Greenwood’s mission is to provide opportunities for Black and Latino individuals and businesses to close the wealth gap. This resonates with our customer base who are all vying for financial freedom. Our customers join us at Greenwood because they believe in what we do, the way that we believe in them. We strive to release products and services that matter… that will make a difference.”

Fast Company editors judged each brand on relevancy, cultural impact, ingenuity, and business impact to compile the list. Click here to see the complete list. The November issue of Fast Company Magazine is available online now and will be on newsstands beginning November 1, 2022.