Quicklinks
Getting Started, Membership Type, Personal Information, Login, Security, Transaction Limits, Fees, etc.
Program Eligibility, Information Management, Rewards, Taxes, etc.
Account Information, Account Fees, Account Usage, Closing Account, etc.
Getting Started with Greenwood
Who Can Open an Account?
To join our community, you must be a US citizen or permanent resident and be 18 years of age or older. Please visit our website to get started.
Things you’ll need handy while filling out your application:
- Your Full Name
- Your Social Security Number
- Your Date of Birth
- Your Mailing Address
At Greenwood, your privacy and security are our top priorities. We don’t rely on consumer reporting agencies or credit bureaus to determine your eligibility. Instead, we verify your personal information to ensure accuracy. We’ll guide you through the process if we need additional documentation, always keeping your security in mind.
Who is Greenwood?
Greenwood is a financial technology company inspired by the original Greenwood district in Tulsa, Oklahoma, famously known as “Black Wall Street.” Greenwood was once home to over 10,000 residents and 600 thriving businesses, a powerful symbol of economic self-sufficiency where the Black dollar recirculated over 30 times before leaving the community. Tragically, a White mob destroyed this prosperous district in 1921. Fast forward to today, Black consumers have $1.6 trillion in annual spending power, yet only 2% of that flows into Black-owned businesses. Imagine increasing that share by just 0.5%—an additional $8 billion directed toward Black-owned businesses. The impact goes even further. Research shows that money spent at Black-owned businesses circulates within the Black community 1 to 1.5 times before leaving, creating a potential economic impact of up to $48 billion. We’re here to change that. Greenwood’s mission is anchored in the following:
- Driving spending within the Black community
- Expanding access to capital for Black entrepreneurs
- Democratizing wealth building with culturally relevant tools
- Fostering a digital-first community that celebrates progress while honoring the legacy of Greenwood
We are Black-founded and Black-led and committed to building a future where economic empowerment and opportunity are accessible to all.
Your Greenwood Membership Type
Premium Membership
At Greenwood, we offer our esteemed members the opportunity to thrive and live their best lives with our premium membership. For a monthly fee of $9.99, you can unlock a world of luxury and savings. Imagine waking up to a complimentary breakfast for two at a luxury hotel or enjoying savings on flights and elite membership status with car rental companies. These are just a few unique benefits that set our premium membership apart, making it a valuable addition to your financial toolkit.
Premium Membership Benefits:
Account Benefits:
- No overdraft penalties.
- No in-network ATM fees.
- There are no minimum balance fees.
- There are no peer-to-peer transfer fees.
- There are no hidden fees.
- Up to 2 days early pay
Mastercard Benefits:
Luxury Hotels and Resort Portfolio
- Complimentary daily breakfast for two plus amenities at more than 2,000 luxury hotels and resorts.
- Savings on flights.
- Savings and elite membership status through participating car rental companies.
- Additional savings and value on cruise, tour, and vacation packages.
Mastercard Golf
- Discounted access to golf courses.
- Complimentary grounds passes for PGA Tournaments.
- Access to domestic and international golf travel packages.
- Priceless Lessons with PGA Tour professionals, access to a private network of courses, and more.*
Price protection
- Reimburses for the difference in price, up to $250 per claim**
Membership Billing
We want to give you time to enjoy your Greenwood account without worrying about the first monthly fee. You will not see the fee applied 30 days after opening your account. After 30 days, the fee will be applied to your account on the same day each month, depending on the date the account was opened. The funds will come out of your account automatically, so there is no need to worry about adding a card to pay.
Downgrade my Membership
We understand that life can be unpredictable, and you may need to adjust your expenses. That’s why we’ve designed the process of downgrading your account to be as hassle-free as possible. Contact our support team, and we’ll guide you through the process, ensuring that you have complete control over your account and its features. The fee will be adjusted within the next billing cycle.
Our dedicated support team is always here for you. Whether you have questions or need assistance with your Greenwood account, we’re just a call or email away. Contact us at support@gogreenwood.com, and we’ll gladly help.
After downgrading, your debit card will still work but lose its perks. The fee will be adjusted within the next billing cycle.
Updating My Personal Information
Change my Name
Whether you recently changed your name due to marriage, divorce, or any other reason, we’re here to make the process as smooth as possible. At Greenwood, we understand the importance of accurate personal information and are committed to helping you update it. Contact our support team, and we’ll walk you through the necessary steps and documents – email support@gogreenwood.com.
Change my Address
Moving can be a lot of work, so we’re here to make changing your address as smooth as possible. Contact our support team, and we’ll walk you through the necessary steps and documents – email support@gogreenwood.com.
Change my Email
We’re here to make changing your email address as smooth as possible. Contact our support team, and we’ll walk you through the necessary steps and documents – email support@gogreenwood.com.
Change my Phone Number
We’re here to make changing your phone number as smooth as possible. Contact our support team, and we’ll walk you through the necessary steps and documents – email support@gogreenwood.com.
Login and Security
Change my password
Don’t stress. Forgetting your password is a rite of passage. We make the process of changing your password easy. You are automatically directed to the login page once you open the app. Just hit the forgot password and follow the steps. Remember that your password must be 10-64 characters long and have at least one number, an uppercase letter, and a unique character.
Can I log in with Biometrics?
Yes, you can opt-in to use biometrics to log into your account. Click the icon at the top right of your screen, then hit settings to turn on biometrics sign-in, flip the button, and it will turn green.
Difficulty Logging in
Trouble with verification code
Check your phone and email settings. If you opt to receive the verification codes by email, they can sometimes go to an unknown, junk, or spam folder. If you’ve accidentally reported our number to spam, check your blocked numbers; our text may be there.
Forgotten Password
You can change your password in the app or on the web by hitting the “Forgot password” hyperlink and following the instructions.
General Tips
- Make sure you have stable internet/
- network connectivity.
- Make sure you have the latest version of the Greenwood app.
- Update your phone’s operating system.
If you have done the above steps and are still having problems logging in, please call the Greenwoods support team at support@gogreenwood.com.
How Do I Close My Account?
Oh, no! We don’t want to see you go. If there is anything we can do differently, please let us know. To close your account, please call the Greenwoods support team at support@gogreenwood.com.
Your Debit Card
Virtual Card
What is a virtual card?
A virtual debit card is a digital one that functions like a physical one. It is created automatically and activated instantly.
How can I use my virtual card?
- You can use your virtual card to make online Apple Pay/Google Pay card payments.
- You cannot use the virtual card for cash withdrawals
How can I view my virtual card?
- To view in the app
- On your dashboard, select the icon located in the top right corner
- Select “My Card”
- View your card details
- To view on the web:
- On your dashboard, select the “My Card” icon at the top of the screen
- View your card details
Physical Card
When will I receive my card?
- New Account
- You will receive your physical card in the mail 5-7 business days after opening your account.
- You will receive your physical card in the mail 5-7 business days after opening your account.
- Replacement card
- You will receive your replacement card 5-7 business days after the replacement card fee is collected from your account. (for complete details regarding the fee, please see (insert terms and conditions)
Can I have my card expedited?
Yes, for a fee of $20, you can have your card sent express. Express shipping has your card delivered to you within two business days. At the same time, we understand the importance and excitement of wanting to have your physical card in hand. Remember that you have access to your virtual card and can use that to continue spending while you wait for your physical card.
How do I activate my card?
There are two ways that you can activate your card.
- Call the number on the back of your card and follow the prompts in our automated system.
- Log in to the app or web, go to the “My Card” section, and select Activate.
How many debit cards can I have?
You can only have one active debit card per spending account.
My Card is Lost or Stolen
Misplacing your card can be scary and frustrating. Take a breath—we’ve got you covered. Log in to the app or web and mark your card as lost. The card will be disabled. Once you mark your card as lost, a new virtual card will be generated instantly. You will receive your virtual card within 5-7 business days.
Steps to report your card lost or stolen:
- In-app
- On your dashboard, select the icon located on the top right of the screen
- Select “My Card.”
- Select “Report Card.”
- Flip the green radio button
- Once locked, the radio button will turn grey
- Once locked, the radio button will turn grey
- On the Web:
- On your dashboard, select the “My Card” icon at the top of the screen
- Select “Lock Card.”
- Select My card was lost or damaged
- Once locked, the radio button will turn grey
Transaction Limits and Fees
What are the fees associated with my Greenwood Account?
One benefit of having a Greenwood spending account is that there are no hidden fees. To read more about potential costs, see the Terms and Conditions.
Here are some of the most common account-related fees you may encounter.
Free Type | Greenwood Basic Membership | Premium Account Monthly Fee (Effective Before September 15, 2022) | Premium Account Monthly Fee (Effective September 15, 2022) | Elevate | Fee Description/Details |
---|---|---|---|---|---|
Account Fee | No Fee | $4.99 | Premium-$9.99 effective Jan 1, 2024 (new premium accounts) Monthly/ $100 Annually (Annual fee grandfathered on 2/1/24) | $200 Monthly/ $2000 Annually | Billed upon enrollment and every 30 days after that. |
Domestic ATM Withdrawals | $2.50 | $2.50 | $2.50 | $2.50 | Withdrawals at Moneypass, Wells Fargo, and PNC ATMs are surcharge-free. This is our fee. Our fee applies to all domestic withdrawals except Allpoint and Moneypass ATM transactions. |
Replacement Card Fee | $5.00 | $5.00 | $5.00 | $5.00 | |
Expedited Shipping | $20.00 | $20.00 | $20.00 | $20.00 |
Deposit, Cash Access, and Transaction Limits
Having your card declined is not the best feeling in the world. We want to ensure you know your transaction limits to avoid frustration at the checkout counter. To read more about potential account limits, check out the Terms and Conditions.
Transaction Type | Greenwood Basic Membership Maximum Daily Limit | Greenwood Premium Membership Maximum Daily Limit | Greenwood Elevate Membership Maximum Daily Limit | Transaction Frequency |
---|---|---|---|---|
ATM Withdrawal | $1,500/day | $2,500/day | $2,500/day | Limited to five (5) times per day |
ACH Transfers (Direct Deposit and Transfers initiated from an external financial institution) | No Limit | No Limit | No Limit | No limit to the number of times per day |
Outgoing ACH Transfers (initiated via the Greenwood Mobile app) | $5,000/week $10,000/month | $5,000/week $10,000/month | $5,000/week $10,000/month | No limit to the number of times per day |
Cash Loads – Green Dot | $1,000/day | $1,000/day | $1,000/day | Limited to three (3) per day |
Card Purchases (Signature and PIN) | $5,500/day | $10,000/day | $10,000/day | No limit to the number of times per day |
Cash Back at Point of Sale | $500/day | $500/day | $500/day | No limit to the number of times per day |
The Over-the-counter teller Withdrawal | $1,500/day | $3,000/day | $3,000/day | The dollar limit represents the maximum amount permitted in 24 hours. The number of transactions per day is not limited. |
Moving Money In and Out of Your Greenwood Account
How do I add funds to Greenwood?
Set up direct deposit.
- You can set up your direct deposit by logging into your Greenwood app and linking to your payroll provider.
- Select “Move Money” on the dashboard in the bottom menu bar.
- Then select “Direct Deposit”.
- Once there, click on “Find Your Payroll Provider.”
- Select your payroll provider and follow the instructions to set up direct deposit.
- Set up direct deposit directly through your employer
- You can download a direct deposit form and see your account details to enter into your employer’s site in the app.
- Select “Move Money” on the dashboard in the bottom menu bar.
- Then select “Send Direct Deposit form.” Once selected, the form will automatically be emailed so you can send it to your employer.
- You can also copy your routing and account numbers from this site and add them to your employer’s app.
- You can download a direct deposit form and see your account details to enter into your employer’s site in the app.
Link your external account to your Greenwood account.
- You can link an external account by logging into your Greenwood app.
- Select “Move Money” on the dashboard in the bottom menu bar.
- Then select “Add money from Other Bank.”
- To add an external account, click the drop-down window that says “Transfer From.”
- Select “Add.”
- Then select “Add Account.”
- Follow the instructions to find your bank and link it to your Greenwood account.
- If you already have a linked account.
- Select “Move Money” on the dashboard in the bottom menu bar.
- Then select “Add money from Other Bank.”
- Enter the amount you would like to transfer
- Click the drop-down window that says “Transfer from.”
- Click the drop-down window that says “Transfer To.”
Adding Cash
Sometimes, you just have to have cash, and you want to put it in your account. Greenwood has partnered with Greendot to make that process easier. To search for a location near you, please use the Greendot Retailer Location site. Be mindful that Greendot may assess a fee for using their service.
Cashback for Buying Black
What is the Greenwood Cash Back for Buying Black program?
Cash Back for Buying Black (referred to as the Cash Back program) is designed to be straightforward. It allows you to earn cash back for every dollar spent through purchases made at participating businesses with your Greenwood Mastercard® Debit Card.
How does the Cash Back for Buying Black Program work?
When you use your Greenwood Mastercard® Debit Card, you can earn Cash Cack Rewards on qualified transactions. As a Greenwood Premium member, you’ll receive a Cash Back Reward when you make a purchase with participating businesses that meet the offer’s qualifying terms. Offer Terms may vary by participating business and are available on the Greenwood website or mobile app. A Cash Back Reward will be credited to your Greenwood Spending Account within 45 days after the qualifying transaction has posted.
Who is eligible to join the Greenwood Cash Back for Buying Black Program?
Greenwood Premium members are automatically enrolled. The Greenwood Spending Account is where your Cash Back Rewards are credited. Please note that we actively monitor the program to prevent abuse or gaming. If any abuse or gaming is detected, you will be prohibited from further participation in the Program and forfeit any Cash Back Rewards you have earned but have not yet received. Additionally, Greenwood reserves the right to recover any Cash Back Rewards that have already been issued.
How is my information stored and managed by the Greenwood Cash Back for Buying Black Program?
Rest assured, your information is handled with the utmost care. Please see our privacy policy for complete details on how Greenwood collects, handles, and processes customer data.
Is there a minimum eligibility requirement to utilize the Greenwood Cash Back for Buying Black Program?
This Program is only available to Greenwood customers who are a Premium Member.
What is a qualified transaction?
Details of what constitutes a qualified transaction are available on the Greenwood website or in the mobile app under “Offer Terms”. Offer Terms may vary by participating business. A list of participating businesses is available on the Greenwood website or mobile app. We may add, remove, or modify eligible merchants at any time.
Do I have to re-sign for rewards if my card is replaced after being lost or stolen?
If you have a replacement card, you will not need to register your new card before making purchases that may be eligible for the program.
What is the timeline for receiving eligible rewards?
Once a qualifying transaction has been posted to your account, you will see the Cash Back Reward transactions posted within 45 business days.
Will I receive a notification once rewards have been processed?
You will receive a monthly statement displaying Cash Back Rewards from qualifying transactions.
Where can I view my rewards history?
The Cash Back Rewards history can be found on your monthly statement.
Can I gift or transfer my cash back to someone else?
A Cash Back Reward is non-transferable and cannot be redeemed by anyone other than the Account holder.
Does a Cash Back Reward have an expiration date?
Not at the moment. We reserve the right to modify, suspend, or terminate the Program at any time, with or without prior notice.
How much is Cash Back Reward worth?
The Cash Back Reward percentage for qualified transactions will be communicated through the Offer Terms on the Greenwood website or mobile app.
Are there federal, state, or local taxes that may apply to earning or using cash back?
Greenwood may issue you an IRS Form 1099-MISC, or other appropriate forms reporting the value of the Cash Back Reward earned through the Program.
Customers are responsible for any tax liabilities associated with the Cash Back for Buying Black Program and should consult a tax professional as needed.
Is there an earnings limit per transaction?
Eligible customers can earn up to an aggregate Cash Back Reward total of $1,000 per year. Additionally, each qualified transaction is subject to a $250 Cash Back Reward limit.
Where can I find the Terms of the Cash Back for Buying Black program?
The Terms for the program are here.
Invest FAQ's
General Information
How is Greenwood Investments different from a brokerage?
Greenwood Investments provides a personalized wealth management experience, allowing users to create their own customized portfolios. Brokerages offer a platform for users to trade individual securities without direct assistance.
Is Greenwood Investments a regulated institution?
Greenwood provides investment advice through its affiliate, GreenwoodAdvisors LLC, an SEC-registered Investment Adviser. The SEC primarily aims to enforce securities laws and protect the public by regulating investment advisers.
Are Greenwood Investments safe?
“Note that all investments carry some risk, including the potential loss of principal invested. Investments typically do not yield a steady rate of return and may experience negative returns. As with any type of portfolio structuring, attempting to reduce risk and increase return could, at certain times, unintentionally reduce returns.
We are registered with the SEC as an investment advisor and comply with all applicable rules and regulations set forth by the SEC and other relevant regulatory organizations. All funds invested through Greenwood are eligible for SIPC insurance and are held by an independent qualified custodian, a regulated entity.”
What are your obligations to me?
This fiduciary standard mandates that a Registered Investment Adviser (“RIA”) always unconditionally put the client’s best interests ahead of their own, regardless of all other circumstances. RIAs must also disclose any potential conflicts of interest to their clients and conduct their business dealings in an ethically sound manner.
Investment Account Fees
What am I getting for my fees?
Greenwoods offers users the benefits of direct stock ownership with bond exposures while simultaneously maximizing tax advantages. Using our proprietary algorithm, we optimize your portfolio in line with your specified investment goals, risk tolerance, and other key criteria, including ESG preferences.
What are Greenwood’s fees?
Greenwood charges a standard investment advisory fee for each strategy based on the aggregate net asset value in the client’s account. The investment advisory fee includes custody fees and commissions generated for trades executed. The annual investment advisory fee will be accrued daily and collected monthly in arrears. If a client terminates their account before the end of the month, the investment advisory fee will be prorated. Investment advisory fees will also be collected when processing withdrawal requests, resulting in insufficient assets in the account to cover any fees due at the time of withdrawal. There may be additional fees that clients will be responsible for that are charged by the custodian or the funds in which the account is invested. Greenwood provides investment advice through its affiliate, Greenwood Advisors LLC, a SEC-registered Investment Adviser (“Adviser” or “Greenwood”). For more information, please refer to Greenwood’s ADV part 2A, Item 5, Fees and Compensation. These documents can be found in the “Legal” section under “Settings” in the app.
What kind of trading commissions will I incur?
The investment advisory fee includes custody fees and commissions generated for trades executed with an independent qualified custodian to create your portfolio.
When does Greenwood charge its investment management fee?
Investment management fees will be charged at the end of the month. If an account is being closed, final fees will be charged prorated at the time of account closing.
Where do I see my total fees paid?
Your fees are visible on the dashboard and in your account statements, which we send monthly. We urge you to compare Greenwood’s reports with the account statements you will receive from the custodian.
Are there custodial fees associated with accounts?
The investment advisory fee includes custody fees and commissions generated for trades executed with Pershing to create your portfolio.
Do I get a discounted fee for having a larger account?
It is a general industry standard that accounts of any size are charged the same percentage fee.
How are fees calculated?
The annual investment advisory fee will be accrued daily and collected monthly in arrears. If a client terminates their account before the end of the month, the fee will be prorated accordingly. Investment advisory fees will also be collected when processing withdrawal requests that result in insufficient assets in the account to pay any fees due at the time of the withdrawal.
How do fees affect my returns?
Fees are deducted from an account’s value. Therefore, ongoing fees reduce the value of your investment portfolio over time because any returns before fees would have compounded, but those returns would not be available for reinvestment.
What is the catch? How much will this cost me?
There is no fee to open or terminate your account, nor are there any transaction fees. However, as with other similar services, an annual asset management fee applies, and it is charged on a prorated monthly basis or if an account is closed early.
Opening My Investment Account
How do I open an investment account?
To open an account, complete the account opening steps on our website or mobile app.
Who can create an account?
Any U.S. citizen or resident alien over 18 with a valid Social Security number or Taxpayer Identification Number (TIN) can open an account. Greenwood will offer custodial accounts for investors under 18 in the future.
Can I add a minor as a beneficiary?
We do not support this yet.
Can I open a joint account?
Right now, Greenwood Investments only offers individual investment accounts.
Can I open a business account?
Not at the moment, but we are working on it.
Can I open an account for a trust?
Not at the moment, but we are working on it.
Can I open an account if I do not have a U.S. phone number?
You can open a Greenwood account if you are a U.S. citizen and at least 18 years old.
Why hasn’t my account been approved?
Every user opening an account must undergo the required regulatory screening processes. An issue during the regulatory screening may delay or halt the account opening.
Can Greenwood reject opening an account for me or close my account?
Greenwood Investments is a regulated financial institution and may be obligated to prevent an account from being opened or closed if details arise that would classify such an account as a risk. Greenwood conducts electronic identity and address verification for all users opening accounts. These are part of the “Know Your Customers” (KYC) screens required to open investment accounts. Greenwood reserves the right to reject or close accounts based on risks that may arise during customer screening and ongoing account monitoring.
How do I know if I’m restricted from trading a stock?
Employees, officers, and directors of public corporations, as well as individuals with access to confidential company information, may be prohibited from owning stock in that company. When you set up your Greenwood Investments account, we’ll ask you questions that help you determine if you are restricted from trading a particular stock. If there is a specific stock you want to avoid for other reasons, you can also exclude that stock manually during your account setup or by adjusting your account preferences.
Can Greenwood reject opening an account for me or close my account?
Greenwood Investments is a regulated financial institution and may be obligated to prevent an account from being opened or closed if details arise that would classify such an account as a risk. Greenwood conducts electronic identity and address verification for all users opening accounts. These are part of the “Know Your Customers” (KYC) screens required to open investment accounts. Greenwood reserves the right to reject or close accounts based on risks that may arise during customer screening and ongoing account monitoring.
Account Usage
How can I fund my account?
You can fund your account by transferring money from a bank account you’ve entered in the Greenwood app or by linking your account and transferring money with Plaid. This secure platform allows different financial institutions to securely and easily link and facilitate transfers. Plaid is an independent, unaffiliated firm of Greenwood.
How long does it take to transfer funds into my account?
A fund transfer from your linked bank account may take up to two business days to become available for investing.
What happens if I am charged an overdraft fee because of my linked Greenwood account?
Please ensure adequate funds are in your bank account before initiating transfers to Greenwood from your linked account. Unfortunately, we cannot assist you if you attempt to transfer more funds than are available in your linked account.
How do I change my recurring contributions?
You can change your recurring contributions on your dashboard.
Why was my contribution rejected?
Your contribution will be rejected if you have insufficient funds in your linked account.
How do I deposit additional funds into my account?
Once your bank account is linked, you can use our app to manually initiate one-off additional transfers or set it to transfer contributions at regular intervals automatically.
Are there maximum contribution limits?
There are no maximum limits on contributions.
Can I set up recurring transfers?
You can set up recurring contributions through the app when you open an account and connect your linked institution. You can also update your settings on the app after an account opening to change your contribution settings.
What happens after I make contributions?
We do our best to invest your contribution the same day it transfers into your account. If your contribution is received after the daily market hours have ended, we’ll invest your funds on the next open market day.
Where are my account statements?
Your account documents are available on your Greenwood dashboard and in the monthly account statement sent by the custodian.
Closing My Investment Account
How do I close my account?
First, you must withdraw all your money from the account. Once you’ve withdrawn all funds, you can close your account using the app or website. There are no specific account closing fees, but the annual investment advisory fee will be prorated for the portion unpaid and collected at closing.
What happens after I close an account?
You will still be able to log in and access your tax documents. However, Greenwood will not be able to invest funds on your behalf.
How long does it take to get my money after closing my account?
It should take approximately four business days to settle the sold transactions and two business days for the ACH bank transfer to clear.
Are there account closing fees?
No specific account closing fees are applicable; however, the annual investment advisory fee will be prorated and collected at closing.
Essential Things to Know about Investing
How does the stock market work?
“The stock market works through a variety of exchanges, such as the New York Stock Exchange (NYSE) and the Nasdaq Stock Market (Nasdaq) in the United States. These exchanges were physical locations in the past, but today the stock market works electronically. Companies list shares of their stock in an exchange through an initial public offering (IPO), and investors can purchase or sell those shares once they are available on the market. The stock market exchange tracks the supply and demand for each stock, as well as its value.
Indexes representing all or a subset of the stocks listed on an exchange or exchanges are often quoted by the press. Some of the best-known of these indexes are the Dow Jones Industrial Average, the S&P 500, and the NASDAQ 100.
What are market trading hours?
The stock market in the United States (including the New York Stock Exchange (NYSE) and Nasdaq Stock Market (Nasdaq)) is open from 9:30 a.m. to 4 p.m. Eastern Time on weekdays, except for stock market holidays. The start and end of these sessions are commonly referred to as the “market open” and “market close.” The regular trading hours at the NYSE are also the most active trading period within a 24-hour period. Stock markets in other countries are open at different times.
What are restricted stocks?
Employees, officers, and directors of public corporations, as well as individuals with access to confidential company information, may be prohibited from owning stock in that company. When you set up your Greenwood Investments account, we’ll ask you questions that help you determine if you are restricted from trading a particular stock. If there is a specific stock you want to avoid for other reasons, you can also exclude that stock manually during your account setup or by adjusting your account preferences.
What’s a corporate action?
A corporate action is a company event that impacts its stakeholders (shareholders, creditors, and other parties). Examples of everyday corporate actions include dividend payments, stock splits, tender offers, mergers, and acquisitions.
What is an initial public offering (“going public”)?
An initial public offering (IPO or “going public”) occurs when a privately held company becomes publicly traded. When a company goes public via an initial public offering (IPO), it offers to sell shares in its business to outside investors on a recognized stock exchange, such as the New York Stock Exchange or the Nasdaq. Once a company is public, investors can buy and sell shares.
What is a bond?
A bond is a way for a company to raise money, functioning as a loan from an investor (the lender) to the company (the borrower). The borrower uses the money to fund its operations, and the lender earns interest on their investment. A bond is issued for a set period. When that time ends, the bond matures, and the principal is returned to the investor. Bonds can also be purchased or sold at a discount before maturity.
What are dividends?
Like savings accounts that pay interest, shares may generate an income stream in the form of dividends (your share of company profits). Dividends are typically paid to shareholders either regularly (monthly, quarterly, or yearly) or in larger one-off special dividends.
What is compounding?
Unlike simple interest, compound interest includes interest on interest that has already been earned and credited to your account. Compounding refers to the process of earning interest on top of reinvested interest.
What is a bull or bear market?
“Bull” and “bear” are terms that are often used in investing to refer to the overall condition of the stock market—that is, whether the stock market is appreciating (“bullish”) or depreciating (“bearish”) over the long term in value. Typically, a bull market is characterized by a sustained increase in stock prices, which occurs when the general economic conditions are favorable. A bear market occurs when the economy is in decline and share prices show a declining trend. While market conditions will affect your investments, it is helpful to remember that the stock market has consistently posted positive returns over the long term.
What is a fractional share?
A fractional share is exactly what it sounds like—a share amount less than one full company share. Fractional shares allow you to purchase based on the dollar amount you want to invest rather than the price of the full share. Fractional shares are an affordable way to buy shares in companies that are performing well and have expensive stocks.
What is margin?
Margin is when a broker uses investments in the investor’s account as collateral for a loan, usually used to make additional investments.
What is dollar cost averaging?
Dollar-cost averaging is an investment strategy that involves contributing a fixed amount of money at regular intervals to a portfolio or fund over time.
What is a stock split?
A stock split occurs when the number of a company’s shares outstanding is increased by a specified factor, often 2 to 1. When the split occurs, the company’s share price will decline by an amount proportional to the increase in the number of shares. For instance, if a stock trading for $30 splits 2 for 1, a shareholder with 100 shares would receive an additional 100 shares, for a total of 200 shares, while the price would decline from $30 to $15 to reflect the increased share count. If the same stock were to split 3 for 1, the shareholder would receive an additional 200 shares for a total of 300, while the stock price would decline from $30 to $10 as a result of the split.
What is cash drag?
Cash drag refers to the negative impact of holding cash on a portfolio’s performance in a rising market.
What is rules-based investing?
Investment decisions are based on predetermined rules rather than an investor’s potentially ad hoc discretionary choices. The systematic process helps in maintaining exact discipline when executing a specific strategy.
What does capital gain mean?
Capital gain is the increase in the value of an asset, such as a stock. Capital gain is considered “unrealized,” or a “paper gain,” when you have not yet sold the asset.
How can I time the market?
Attempting to time the markets is complicated. Trying to do it consistently over extended periods is even more challenging. Even many notable industry professionals have not been able to do this. The recommended approach for general investors is to employ a guided wealth management strategy that invests regularly, without attempting to time the markets. Historically, the market has continued on a positive trajectory.
What does rebalancing my portfolio mean?
Rebalancing your portfolio refers to adjusting its allocation to restore its composition to a mix that aligns with the parameters set by your selected investment goals, risk tolerance, and other criteria, such as ESG preferences.
What is an expense ratio?
This is the expense ratio of the assets held in an investment account. For instance, for an account worth $10,000, an expense ratio of 1% means that the account would incur $100 in expenses annually.
Investing in a Purpose
What is ESG investing?
ESG stands for Environmental, Social, and Governance. ESG investing (sometimes called “socially responsible” or “sustainable” investing) is an investment strategy that prioritizes investing in companies with high environmental, social, and governance standards—in other words. These companies have a strong track record in issues such as environmental protection and employee care.
What is sustainable investing with Greenwood?
Greenwood shares many investors’ concerns regarding the controversial business practices of a few publicly traded corporations. Greenwood allows clients to build investment portfolios that exclude companies profiting from specific sectors, such as fossil fuels and weapons manufacturing. Greenwood also develops client portfolios prioritizing sustainability, equity, and diversity among industry leaders.
How do ESG selections affect my portfolio construction?
Depending on your ESG preference selections, your portfolio may emphasize, or “lean in”, to certain types of companies that meet your ESG criteria. Your preferences can also be used to exclude companies from your portfolio if they fail to meet specified ESG criteria.
How do I enable sustainable investing?
In the account opening questionnaire, users are given the option to select specific ESG values that align with their own. Some of these contribute to sustainable investing, such as protecting the environment and reducing inequality. Sustainable investing is a foundational offering we unlock for users.
How do my ESG preferences impact my portfolio performance?
Greenwood also offers portfolio indexing that proactively invests in environmental and social practice business leaders (“Lean-In portfolios”). Greenwood’s Lean-In portfolios provide the same diversification and stability as its equity advantage indexing.
Portfolios are built with an index pre-screened for controversial business practices, and then further analysis is used to identify companies leading the way in social and environmental stewardship. Greenwood identifies companies with similar fundamental business and investment characteristics, including capitalization, dividends, risk, and industry exposure. A representative sampling process gives a higher investment weight to businesses with superior environmental and social business characteristics. Greenwood spotlights companies with better ecological ratings in multiple sustainability areas, including carbon emissions and water usage. Social responsibility is measured by examining diversity and inclusivity metrics at the employee, management, and board levels.
Based on these leadership appraisals, portfolio selection enables clients to invest in businesses that are innovators in sustainability and corporate responsibility. While Greenwood strives to ensure its Lean-In portfolios have a similar risk and return profile to its traditional equity portfolios, they will naturally exhibit some variation in outcome compared to portfolios without these priorities. Information technology companies are highly likely to be stewardship leaders in the current investment ecosystem, meaning they tend to figure more heavily in Greenwood’s Lean-In portfolios. This proportion will likely fluctuate over time, depending on changes in management, technology, and regulation across the investment landscape.
Will my sustainable investing selections affect the performance of my portfolio?
Studies have yielded diverse conclusions about ESG investing. Therefore, there may not be any performance benefits generated by ESG investing. With sustainability-focused, socially conscious investing still in its early phases, the impact of this approach on portfolio performance will become more apparent over time. With that said, users can participate in ESG-oriented investing to align themselves with the values they care about.
How does Greenwood screen for potentially problematic businesses?
Greenwood collates independent reports from business analysts on corporations’ governance and environmental practices in its indices and offers clients the option to exclude corporations that this assessment identifies as being at issue.
Greenwood screens companies for their level of involvement in manufacturing or supplying tobacco products, small arms, and other controversial weapons. Greenwood’s assessment process also flags companies that derive significant revenue from coal production, shale gas production, and fracking, as well as corporations with significant unspecified or undetermined oil and gas revenue.
Other problems Greenwood screens for include human rights abuses, environmental catastrophes, large-scale fraud, and other illegal commercial business practices. Companies currently engaging in these practices are excluded from the index for at least two quarters, as long as the controversy persists.
Greenwood recognizes that any such assessment is necessarily subjective. Still, by flagging issues most clients find problematic, Greenwood offers the choice to exclude corporations whose business practices clients do not support.
What ESG factors are available to me?
ESG factors generally fall under several broad categories. The factors we use include:
- Social Causes
- End poverty
- End hunger
- Ensure health
- Empower women
- Ensure education
- Ensure clean water
- Ensure clean energy
- Promote decent work
- Reduce inequality
- Make cities sustainable
Investment Principles (specific causes, themes, or classes)
- Exclude contraceptives
- Exclude alcohol
- Exclude pork
- Exclude stem cells
- Exclude military
- Exclude firearms
- Exclude prisons
- Exclude tobacco
- Exclude predatory lending
- Environmental
- Exclude animal cruelty
- Exclude hazardous pesticides
- Exclude GMO
- Combat climate change
- Protect all life
- Protect marine life
- Protect terrestrial life
- Ensure sustainable consumption
- Build resilient infrastructure
- Take climate action
- Vegan investing
- Exclude firearms
- Exclude gambling
- Exclude pork
- Faith-based investing
- Baptist values
- Exclude abortifacients
- Exclude gambling
- Exclude tobacco
- Catholic values
- Exclude abortifacients
- Exclude gambling
- Exclude tobacco
- Exclude contraceptives
- Exclude military
- Exclude firearms
- Exclude stem cells
- Exclude prisons
- Jewish values
- Exclude prisons
- Exclude tobacco
- Shariah values
- Exclude alcohol
- Exclude military
- Baptist values
Ending Poverty
You can help end global poverty by actively investing in companies that work to increase economic opportunities, provide essential services, and accelerate investment in impoverished areas worldwide.
Ending poverty is crucial to ensuring justice, peace, and security. The causes of poverty are myriad and include unemployment, economic instability, social inequality, and vulnerability to natural disasters and other effects of climate change. Strong social systems are crucial in mitigating the impact of poverty and preventing more people from falling into it.
The private sector can significantly reduce poverty worldwide by investing in critical infrastructure, promoting economic opportunities for impoverished individuals, and ensuring that corporate policies account for inclusivity and poverty reduction.
Your portfolio might include stocks like NextEra Energy, an American energy company that designs programs for vulnerable populations; Chubb, an insurance company that provides microinsurance for low-income individuals; or Pfizer, a pharmaceutical company that researches cures for deadly tropical diseases that disproportionately affect impoverished populations.
Ending Hunger
You can help end hunger worldwide by supporting companies working to achieve food security in vulnerable areas, promote sustainable agriculture, and improve nutrition.
A world without hunger is better for global stability, health, the economy, and development. Urgent action is necessary to prevent starvation in high-crisis areas, and long-term solutions are required to ensure vulnerable individuals have access to adequate nutrition and sustainable agricultural systems.
Corporations can help to end hunger by investing in sustainable agriculture, equitable supply chains, climate change mitigation, and food security safeguards.
Your portfolio might include stocks like Auga Group, a European organic food company promoting sustainable soil and biodiversity management; Bonduelle, a French vegetable production company working to conserve water and improve biodiversity; or Select Harvests, an Australian almond grower working to conserve water and promote soil quality.
Ensuring Health
Your investment can support companies worldwide in ensuring the health and well-being of all people.
Health issues, including maternal and child mortality, infectious disease reduction, immunization, and access to adequate healthcare, are significant problems in both wealthy and impoverished countries. The COVID-19 pandemic has further impacted access to healthcare globally. In addition to affecting individual and community quality of life and well-being, healthcare crises can push many people into long-term poverty.
Corporations can promote access to quality healthcare and support innovations in the healthcare sector that are accessible to all people, regardless of income. They can also invest in quality healthcare access, especially for vulnerable people, raise awareness, and support people in making well-informed decisions like practicing safe sex, vaccinating themselves and their children, and prioritizing healthy lifestyle choices.
Your portfolio might include stocks like Moderna, a pharmaceutical company focused on supporting patient safety; Savaria, a company that manufactures assistive devices for people with disabilities; or Anthem, Inc., an insurance company that promotes access to healthcare.
Empowering Women
You can help end gender inequality by investing in companies working to support the rights of women and girls worldwide.
Women are both disproportionately impacted by community inequality and an essential component of community sustainability and wellbeing. Persistent inequality, lack of access to adequate reproductive and maternal healthcare, gender-based violence, and lack of access to education are significant barriers around the world to gender equality.
Corporations can work toward gender parity by investing in reproductive and maternal healthcare, improving educational access for women, reducing poverty, and ensuring gender equality within their ranks.
Your portfolio might include stocks like Citigroup, a bank that offers flexible maternity and dependent care leave to its employees; Workday, Inc., a software company that prioritizes gender equity in its hiring practices; or AbbVie, a pharmaceutical company that develops contraceptives.
Ensure Universal Education Access
You can support access to quality education for all children and young people by supporting companies that develop solutions to address educational inequality.
Access to education is critical to healthy communities and a key factor in escaping poverty.
Companies can address education inequality by investing in infrastructure for at-risk communities and developing innovative high-, low-, and no-tech solutions. Corporations can also lobby governments to prioritize access to free primary and secondary education for all children, especially girls and young women, and to promote literacy and gender parity.
Your portfolio might include stocks like Amazon, which distributes quality educational materials worldwide; TFCU, a financial institution that offers student loans; or Dollar General Corporation, a chain of stores that supports the construction of schools and other educational facilities.
Promote Access to Clean Water
Investing in companies that enhance access to clean water can help achieve the goal of providing all people with access to clean water and sanitation.
Clean water is essential for maintaining health, ensuring food security, promoting economic stability, and sustaining ecosystems. Practicing basic hygiene, such as hand washing, is also critical to preventing disease and infection. Water availability is heavily impacted by climate change. Access to safe water and hygiene is a fundamental human right.
Companies can invest in water research and sustainable infrastructure, hold governments accountable, and ensure the inclusion of women, young people, and Indigenous communities in decision-making processes around water access and water resource governance. They can develop new technologies that improve water access and sanitation.
Your portfolio might include stocks like A. O. Smith, a company that designs water treatment systems; Blue Planet Investments, a water purification company; or China Everbright Environmental Group, which builds wastewater treatment plants.
Promote Access to Clean Energy
You can support clean energy by investing in companies that promote clean and sustainable energy sources worldwide.
Renewable and sustainable energy sources are critical in the fight against climate change.
Corporations can work to prioritize the transition to green and renewable energy sources by investing in affordable, sustainable energy solutions and by adopting clean energy infrastructure themselves. They can also reduce their demand for carbon-based energy by reducing worker commutes, incentivizing sustainable travel methods, and reducing their operational carbon footprint.
Your portfolio might include stocks like Codexis, a protein engineering company that develops enzymes to increase production efficiency; Trane Technologies, a manufacturing company that produces components for hybrid vehicles; or Tesla, a company that designs electric cars and solar energy systems.
Promote Meaningful Work Opportunities and Economic Growth
Meaningful work can be defined as productive work that pays a fair wage and includes workplace protections for laborers. People around the world need access to safe jobs with fair pay.
Meaningful work is essential to sustainable economic growth, worker safety, and worker dignity.
Corporations can commit to providing safe, well-paid, socially integrated work themselves. They can partner globally with other companies that prioritize worker safety and health. They can ensure all links in their supply chain provide fair working conditions and opportunities for advancement. They can commit to providing training and education for workers and their families, implementing health and safety regulations, ensuring their employment practices are non-discriminatory, and requiring their supply chain partners to do the same.
Your portfolio might include stocks like Crown Castle International Corp, an investment company, or Regeneron Pharmaceuticals, both of which are working to ensure labor rights, or Micron Technology, a tech company taking measures to improve working conditions.
Reduce Inequality
You can invest in companies working to end inequality and discrimination, including racism, homophobia, sexism, transphobia, religious intolerance, and ableism.
Equality is a basic tenet of a healthy society. Inequality poses a significant threat to long-term sustainable development, economic growth, and the health of communities and individuals.
Corporations can commit to promoting equality internally by ensuring non-discriminatory hiring and promotion practices, providing wage equality, and investing in health, education, and other initiatives for their employees and throughout their supply chains. Companies can pay particular attention to prioritizing the needs of marginalized and disadvantaged communities in their internal practices and community interactions, and can commit to developing initiatives that address inequality.
Your portfolio might include stocks like Honeywell, John Deere, or Intel, which are working to ensure their supply chains protect workers and enforce labor standards.
Increase Urban Inclusivity and Safety
You can support urban development that is inclusive and safe for all people who live in cities.
Ensuring that cities are inclusive, safe, resilient, and sustainable even as they experience significant growth is essential to community health. Inequality and pollution are substantial barriers to achieving livable cities, and rapid urbanization is exerting considerable pressure on extant urban infrastructure, transportation, and public health.
Corporations can commit to promoting sustainable urban planning, including green transportation initiatives and using renewable resources, and by incentivizing public transportation and ethical business practices. Building urban resilience and safety is essential to sustainable economic growth and thriving communities.
Your portfolio might include stocks like Mastercard, which ensures a percentage of its buildings are built to green standards; Intuit, a software company that uses renewable energy sources; or Anthem, a health insurance company that covers low-income people.
Fight Climate Change
You can invest in companies working to mitigate the effects of climate change to preserve a livable planet.
We can take urgent action to mitigate the impact of climate change, prevent more severe changes, and safeguard the future of our planet for ourselves and other living beings.
Companies can protect our future by reducing emissions, utilizing recycled materials, promoting conservation, and developing technologies and products that mitigate the impact of global warming.
Your portfolio might include stocks like CCRC Corporation, a company that builds wind turbines and electric vehicles for public transportation; Delta Electronics, which manufactures charging solutions for electric cars; or Fortum, an alternative energy company developing biomass energy generation.
Protect Aquatic Life and Environments
Your investments can support protections for oceans and marine life.
Healthy oceans are essential to human survival. The sea regulates many global systems that make Earth habitable, including weather, freshwater, oxygen, and a significant portion of the food supply.
Corporations can participate in global efforts to regulate and protect marine environments. They can reduce their energy footprints and commit to reducing the use of major pollutants that dramatically impact the health of ocean ecosystems, such as plastics, pesticides, and other chemicals.
Your portfolio might include stocks like Pepsi, which is working to reduce ocean-polluting packaging; Regeneron, a pharmaceutical company developing hazardous waste management; or ConocoPhillips, an energy company increasing the safety of its vessels.
Protect Life on Land
Your investments can support protections for land-based plant and animal life.
Exploitative production practices and increased demand for unsustainable products drive economic and environmental collapse. Without biodiversity and healthy ecosystems, the Earth cannot continue to sustain its human population.
Corporations can commit to environmentally responsible practices, including reducing their environmental footprint, ensuring that all links in their supply chain use sustainable production methods, relying on green energy, and prioritizing recycling and the use of renewable materials.
Your portfolio might include stocks like GFL Environmental, which removes contaminants from soil; Grafton Group, which manufactures products from sustainably harvested timber; or Hennes & Mauritz (H&M), a clothing company that uses sustainably produced organic cotton.
Safeguard Peace
You can invest in companies that promote peaceful, just, and inclusive societies worldwide.
The ability to live a life free of war, conflict, and insecurity is a fundamental human right.
Corporations must be accountable for their behavior in conflict areas. They must collaborate with local governments and NGOs to develop ethical business practices that do not exacerbate or exploit existing conflicts. They can promote inclusion, diversity, and well-being within their institutions and supply chains. They can also promote justice and functioning systems that provide protections for migrants and refugees.
Your portfolio might include stocks like International Finance Corporation, a bank that invests in vulnerable and conflict-prone regions; Sherwin-Williams, a paint company; Prologis, a real estate investment company; and ServiceNow, a software company working on crime prevention solutions.
Promote infrastructure resilience
You can support infrastructure resilience by investing in companies that improve sustainable infrastructure solutions worldwide.
Innovative infrastructure solutions are crucial to addressing a range of global challenges, including economic stagnation, climate change, and social inequity. The COVID-19 pandemic and the increasing effects of climate-change-driven catastrophic weather events have made clear the need for resilient, resourceful, and sustainable community infrastructure.
Corporations can work to establish industry-wide standards for sustainability and responsible corporate behavior. They can collaborate with NGOs in infrastructure-poor communities to enhance economic opportunities and sustainable development. They can ensure sustainable practices internally and throughout all levels of their supply chains, and ensure that sustainability is a critical component in all aspects of their growth.
Your portfolio might include stocks like ABB India, a company that designs infrastructure for trains and electric vehicles; AECOM, a company that builds infrastructure for public transportation; or Central Japan Railway Co., which is increasing the use of sustainable fuels for public trains and other transportation.