Greenwood Cash Back for Buying Black: Only Rewards Program Tied Exclusively to the Black Community
Today we launched our Cash Back for Buying Black program—the only debit card rewards program exclusively tied to Black-owned businesses. Shop with your Greenwood Mastercard® Debit Card at participating Black-owned businesses and earn up to 10% cash back on in-store purchases. It’s completely automatic—no coupons to clip or codes to remember. We’ll credit your account within 45 business days. Black-owned businesses nationwide can now apply to join the program. Read the full press release here.
Corporate America’s DEI Disappearing Act
But let’s be real: Big retailers, once vocal champions of diversity, are quietly walking back their commitments, leaving Black-owned businesses in the lurch. This pullback isn’t just disappointing—it’s destructive. It undercuts the hard-won gains of countless Black entrepreneurs who have fought to carve out a space in industries that have long been stacked against them. When large corporations decide to step back from DEI initiatives, they’re not just adjusting policies—they’re impacting livelihoods. They’re reshaping the landscape of opportunity into one that is once again uneven, reinforcing a status quo that we’ve been trying to upend for decades.
- DEI pullback and decreased support hurting Black women-owned businesses
- Here Are All The Companies Rolling Back DEI Programs
- Target rolls back DEI initiatives, the latest big company to retreat
But there are some companies with courage:
- These U.S. Companies Are Not Ditching DEI Amid Trump’s Crackdown
Directing Black Dollars With Intention
As consumers and the Black community, our dollars have power. There are 47 million Black consumers in the U.S., driving a collective annual buying power of $1.6 trillion. However, only 2% of that—$32 billion annually—flows to Black-owned businesses, restaurants, or service organizations. Imagine increasing that share by just 0.5%—that’s an additional $8 billion flowing into Black-owned businesses. Research shows that money spent at Black-owned businesses circulates within the Black community 1 to 1.5 times before leaving, creating a potential economic impact of up to $48 billion. That’s the kind of reinvestment we’re working to accomplish.
Launching In Atlanta
We’ve kicked off with a pilot program in Atlanta featuring some amazing local businesses:
- Café Bartique
- Kitchen Cray
- The Hidden Gym
Take Café Bartique, for example—they initially secured a small business loan through the Greenwood Marketplace. Now, they’re participating in Cash Back for Buying Black™, significantly boosting their customer base and revenue.
Next Stop: Tulsa, Oklahoma
I’m especially excited to announce that Tulsa is next on our expansion list. Tulsa is particularly meaningful as it was home to the historic Greenwood District—Black Wall Street—our namesake and inspiration.
Soon, Greenwood Premium Members will earn cash back while supporting local Tulsa favorites like Fulton Street Books & Coffee and Black Wall Street Bodega—businesses that carry forward the legacy of community, culture, and ownership.
Accepting Cash Back For Buying Black Sign-Ups Nationwide
We’re not stopping there. Starting today, we’re accepting applications from Black-owned businesses nationwide who want to join the Cash Back for Buying Black program. We’re particularly focused on businesses in New York, Chicago, Atlanta, Washington D.C., Houston, Detroit, Philadelphia, Baltimore, Los Angeles, Memphis, New Orleans, Charlotte, Miami, Dallas, St. Louis, Cleveland, Jacksonville, Indianapolis, and Seattle. Visit gogreenwood.com/cashback to apply.
Expanded Offerings
If you haven’t checked out our expanded offerings, I invite you to visit the Greenwood Marketplace today. The Marketplace is free and open to everyone—no membership is required.
If you’re a business owner interested in partnering with us, we’d love to hear from you. Together, we’re building something transformative.
The expansion of our marketplace is just the beginning. We’re committed to creating the financial future our community deserves—one where access to capital isn’t a barrier but a bridge to our dreams.
Loans for Black Entrepreneurs
We’ve expanded the Greenwood Marketplace with several new financial tools designed specifically for our community:
- Small Business Loans to help our entrepreneurs launch, sustain, and scale their businesses
- Personal Loans with competitive rates and inclusive underwriting that recognizes our unique financial journeys
- Student Loan Refinancing options to make education debt more manageable
- Life Insurance products tailored to protect our families and build generational wealth
- Tax Preparation Services to maximize returns while building financial literacy
- Credit Education Resources through our NAACP partnership to help build and repair credit profiles
Marketplace Success Stories
I am proud to see real businesses in our community already benefiting. The owners of Café Bartique in Southwest Atlanta recently told us: “We secured a loan through Greenwood Marketplace to help open our doors. The process was easy and seamless, and we got our money quickly so we could put it to work!”
This experience is what we’re working for—making the process simple and accessible. Applying for loans through our marketplace is cost-free, has no impact on your credit score, and connects you to multiple lenders with just one application]