Greenwood Marketplace Near A Quarter Billion Dollars in Loan Demand – And We’re Just Getting Started
I wanted to share some awesome news with you personally. Since launching our expanded financial offerings, we’ve seen an overwhelming response—nearly a quarter billion dollars in loan requests! That’s over $150 million in personal loan applications and more than $90 million in small business loan requests.
These stats aren’t just numbers. They prove something we’ve known all along: our community has never lacked ambition, innovation, or creditworthiness; we’ve only lacked opportunity and access.
What We’ve Added to the Marketplace
We’ve expanded the Greenwood Marketplace with several new financial tools designed specifically for our community:
- Small Business Loans: to help our entrepreneurs launch, sustain, and scale their businesses
- Personal Loans: with competitive rates and inclusive underwriting that recognizes our unique financial journeys
- Student Loan Refinancing: options to make education debt more manageable
- Life Insurance: products tailored to protect our families and build generational wealth
- Tax Preparation Services: to maximize returns while building financial literacy
- Credit Education Resources: through our NAACP partnership to help build and repair credit profiles
Breaking Down the Barriers
The stats don’t lie. 77% of Black professionals want to become entrepreneurs, yet 37% of us hesitate to apply for loans because we fear rejection—that’s more than three times the rate of our white counterparts.
We’re changing that narrative. As our CEO, Dave Cotter, puts it: “Access to capital remains one of the most persistent challenges facing Black entrepreneurs and families. The extraordinary demand we’ve seen confirms what we’ve always known: there is no shortage of ambition, innovation, and creditworthiness in our community, only a shortage of opportunity.”
Real Success Stories
I am proud to see real businesses in our community already benefiting. The owners of Café Bartique in Southwest Atlanta recently told us: “We secured a loan through Greenwood Marketplace to help open our doors. The process was easy and seamless, and we got our money quickly so we could put it to work!”
This experience is what we’re working for—making the process simple and accessible. Applying for loans through our marketplace is cost-free, has no impact on your credit score, and connects you to multiple lenders with just one application.
Join Us
If you haven’t checked out our expanded offerings, I invite you to visit https://gogreenwood.com/marketplace/ today. The Marketplace is free and open to everyone—no membership is required.
If you’re a business owner interested in partnering with us, we’d love to hear from you. Together, we’re building something transformative.
The expansion of our marketplace is just the beginning. We’re committed to creating the financial future our community deserves—one where access to capital isn’t a barrier but a bridge to our dreams.
